Last May, Candy Digital and Getty Images began jointly developing a diverse array of digital collections derived from Getty Images' extensive media library, which encapsulates the past 170 years of recorded history and spans the worlds of art, culture, global events, and more.
Today we are thrilled to announce Exposure: by Getty Images & Candy, a creative partnership kicking off with the first of many digital offerings – the '70s Music & Culture collection!
Volume 1 of the '70s Music & Culture will go live on March 21, 2023. To celebrate the launch of this creative collaboration, Getty Images and Candy Digital are also offering photography and music fans a chance to mint their own introductory digital photograph – free of charge!
You can find everything you need to know about the upcoming Exposure drop and how to claim your free digital photograph below.
Mint Your Free Getty Images Digital Photograph!
To celebrate the launch of this creative collaboration, Getty Images and Candy Digital are also offering photography and music fans a chance to mint their own "It's Time To Light The Lights" digital photograph– free of charge!
Anyone with a Candy.com profile can claim their free digital photograph here. (If you do not already have a Candy account, you will be prompted to create a login.) Each account is limited to 1 free digital photograph, and you have until 5pm ET March 15 to claim your digital photograph.
Once you claim your digital photograph, you will automatically be entered into a lottery to win a Polaroid Go Starter Set, and winners will also receive a free collection of 10 images from their photographer of choice. The winner will be announced on March 16, 2023.
Terms and Conditions apply.
First Up: '70s Music & Culture
The '70s Music & Culture collection features digital archival digital photographs curated from deep within the Getty Images archives. For the first time ever, rare photographs from these storied Getty Images vaults will be available exclusively to individual fans and collectors, giving music fans and photography aficionados the chance to get up close and personal with rare historical content and make them accessible for generations to come.
Why the '70s? Because every decade has its charms, but when it comes to conjuring a shared sense of cultural nostalgia and creative kineticism, the '70s reigns supreme. You need tension in the strings to make music, and in an era defined by women’s liberation, the continuing struggle for civil rights, new technologies and the sexual revolution, the swirling zeitgeist of the '70s was reflected and amplified through an electrifying outpour of musical revolutions that thrill us to this day.
'70s Music & Culture | Volume 1 Drop Details
Countless artists made a name for themselves by contributing to the raucous roar of the ‘70s, and their defining moments live on through intimate shots taken by the legendary photographers who immersed themselves in the scene. This electrifying era is distilled into the '70s Music & Culture collection, which contains digital photographs that celebrate both the iconic artists and moments that defined music and culture in the 1970s, as well as the photographers who captured them. The collection was meticulously curated by Getty Images' curatorial team through both a cultural and aesthetic lens, with the ultimate goal of shaping a more inclusive canon of photography for current and future generations.
For Volume 1 of the '70s Music & Culture collection, music fans and collectors will be able to obtain their own piece of '70s music history by purchasing a Collection or Individual digital photographs.
Collections
'70s Music & Culture | Volume 1 will include six different Collections showcasing imagery captured by five of the most skilled photographers of their generation. Each Collection includes 10 different digital photographs featuring different iconic images.
- Fin Costello Collection: Rock Icons
- David Redfern Collection: Into the Arena
- Richard Creamer Collection: Stage Life
- Steve Morley Collection: Rock Legends
- Don Paulsen Collection: Close and Personal
- Peter Keegan Collection: NYC Streetscapes Vol. 01
Key Dates:
All Collections will be available on candy.com/gettyimages.
- Drop starts on: March 21, 2023 @ 1:00 PM ET (10:00 AM PT)
Purchase Terms:
- Price: $200.00 USD per Collection (10 images)
- Limits: 4 per Transaction Limit, no account limit
- Can purchase via CC, Candy Balance, USDC
Individual Digital Photograph
In addition to Collections, '70s Music & Culture | Volume 1 will include 60 single-image digital photographs, featuring legendary artists.
Key Dates:
All Individual digital photographs will be available on www.candy.com/gettyimages.
- Drop starts on: March 21, 2023 @ 1:00 PM ET (10:00 AM PT)
Purchase Terms:
- Price: $25.00 USD each
- Limits: 4 per Transaction Limit, no account limit
- Can purchase via CC, Candy Balance, USDC
Both Collections and Individual digital photographs are Open Edition and can be purchased using a credit card, Every '70s Music & Culture digital photograph will be randomly serialized to ensure proof of authenticity and ownership, and these serial numbers will appear on your digital photographs after the drop concludes.
After successful purchase, these digital photographs will appear in “My Collection” on www.candy.com/gettyimages and may be sold on the secondary marketplace immediately after purchase.
The ‘70s (Collection) is Part of a Larger Story
The ‘70s Music & Culture collection kicks off Candy Digital’s inaugural arts and culture partnership, and embodies an exciting expansion into digital photographs and experiences beyond the global sports arena.
Getty Images exclusive, multi-year partnership with Candy Digital is meant to breathe renewed life into Getty Images photographic archives and connect global audiences with meaningful, high quality visual content. ‘70s Music & Culture | Volume 1 is the first of many one-of-a-kind digital collections to come, giving you a chance to obtain more exceptionally rare images from legendary photographers – including archival photographs that have never been seen before by the general public.
In other words, we’re just getting started!